![]() Raster images can produce high-quality photos and graphics, but they also have some limitations.įor example, they cannot be resized or scaled without losing quality or introducing distortion. Each pixel has a defined color, position, and proportion based on the image resolution. These formats are all raster image formats, meaning they display static images composed of pixels. ![]() ![]() There are no pixels in a vector image file format. Vector format display images using mathematical equations, lines, and curves that define each element's shape, border, and fill color. JPEG (Joint Photographic Experts Group).The higher the resolution, the more pixels there are, and the higher the image quality. Raster format displays static images composed of pixels, tiny squares of color that form a grid. Raster image formats are also known as bitmap image file formats, and Vector format which is also known as scalable image file formats. There are two main categories of image file formats, and they represent images in very different ways. Let’s get started! The most common image formats used on the webīefore we compare the most common image formats used on the web, let’s take a moment to understand the difference between raster and vector image file formats. We will discuss their main characteristics, advantages, and disadvantages and provide some tips on when to use each format. In this blog post, we will compare the four primary image formats used on the web: JPEG, PNG, GIF, and WebP. It requires a balance between quality and performance, flexibility and consistency, innovation and compatibility. However, compatibility also depends on supporting and adopting different image formats.Īs you can see, choosing the right web image format for your website is not a trivial decision. The more compatible your images are, the more consistent they will look across different environments. However, flexibility also requires more processing power and memory.Ĭompatibility refers to how well your images work with different browsers, devices, and platforms. The more flexible your images are, the more responsive they will be to different screen sizes and orientations. Scalability refers to how well your images adapt to different sizes and dimensions. However, quality also comes at the cost of file size and loading time. The higher the quality of your images, the more details, colors, and gradients they will show. This can affect your user experience, SEO ranking, and conversion rate.Īppearance refers to how well your images display on different devices and screen resolutions. The larger the file size of your images, the longer it will take for them to load and the more data they will use. ![]() Performance refers to how fast your website loads and how much bandwidth it consumes. Depending on your format, your images can significantly impact your website’s four core vitals: However, not all images are created equal. Images are essential for any website, especially for eCommerce websites that want to win customers with product images.
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